VEVO have announced a partnership with music festival Bonnaroo, held annually at Great Stage Park in Manchester, Tennessee. The website, widely known for its music video streaming service, will be presenting a live and on-demand web cast of performances and interviews from Bonnaroo at no charge, courtesy of sponsors like Ford. Fans can watch their favorite artists perform live at Bonnaroo on the VEVO.com website, VEVO Mobile (iPhone, iPod touch, iPad, Android), all VEVO connected devices (Google TV, Boxee), and VEVO’s syndication partners (YouTube, AOL, BET, CBS Interactive Music Group, etc).
It should be interesting to see how the live streams pan out. Will advertising be extremely prominent on VEVO’s website? My immediate guess is yes, as providing so much content at absolutely no cost to viewers will be quite costly for VEVO – especially when considering hosting and bandwidth costs. For advertisers and lesser-known musicians, this could be a great way to reach out to music fans – either to expose new artists or to advertise. We’ll find out soon enough.