Given the nature of LA rap collective Odd Future, I was extremely surprised to see a press release titled “ODD FUTURE RECORDS announces inaugural signing!” pop up in my email inbox earlier today. Here’s what it said:
“ODD FUTURE RECORDS SIGNS YOUNG NI**A
DEBUT SINGLE GOING LIVE AT 3PM PST TODAY
Odd Future Records is extremely excited to announce our first official signing, Young Ni**a. While our original intent was not to sign anyone to the label we simply could not pass up the opportunity to sign somebody this talented. Young Ni**a embodies the DIY ethic and persona of Odd Future along with a commercial appeal that transcends demographics. We will be premiering his first single today at 3pm PST on www.oddfuture.com”
Really? A new member by the name of Young Nigga? On Odd Future Records?
So when “Come Threw Looking Clean” finally made its appearance on Odd Future’s tumblr page, I wasn’t extremely surprised to find out the entire thing was a joke, with the “new member” actually being de-facto leader Tyler, the Creator in a beanie. Nicely played, Tyler. You can check out the song for yourself at the group’s official website here.