Released: 16th April 2013
Label: Birdtapes | Orchid Tapes
Purchase: Vinyl | Casette [Sold Out] | Digital
holo pleasures is the sixth release by lo-fi pop project, elvis depressedly and marks the first time under this moniker that there has been a full band effort. The trio that contributed to the record includes Mat Cothran on vocals, drums, and guitar, Eric Jones on guitar and bass, and Delaney Mills playing all the keyboard parts. Like most of Cothran’s work, there is the familiar lo-fi analog comfort layered on top of warbling vocals to create unparalleled mellowness and melancholy.
The first track, okay, a pop number, encompasses Cothran’s simple yet poignant lyrical style including the lyrics, “I remember becoming winter, haunted by light, true love turned to sickness in my body, stayed up all night.” The album has the some of the same vibes as Coma Cinema, Cothran’s other outfit, however what sets them apart is the difference in the coherent aesthetic of the albums. The harmonies and hooks of this release contain a medley of droned keyboard, blown out guitar strumming, and muted percussion followed by refrains such as “If there’s a cool spot in heaven, I know you’ll get in” in weird honey and “Always real, always right, always alright” in pepsi/coke suicide. The six songs that run a total of twelve minutes are meant to be listened as one in order to gain the full experience of the record.
Mat Cothran and his band members are always constantly progressing and a new release is never far away, or from any of the groups in the scene such as Julia Brown, R.L. Kelly, and Pussy Wizard. The casette form of this release is currently sold out, but you can still pick up the 7″ vinyl in either blood red or swamp green from Birdtapes, or give it a listen over at the Bandcamp page.
Standout Tracks: “okay”, “weird honey”, “pepsi/coke suicide”
“never quit, there’s always a reason to try.”
Tracklisting:
1. okay
2. pepsi/coke suicide
3. inside you
4. teeth
5. weird honey
6. thinning out
“I started playing music under the moniker Brave Horatius in 2001 when my parents got me a digital 8-track recorder. My mom had given me a book called Opal. It was the diary of a 6 year old orphaned girl. Brave Horatius was her dog and constant companion. I made a couple of really embarrassing tapes and gave them to a few friends. My punk band had broken up and I was sad because I got dumped for the first time. Typical early 2000’s late-teenage post fuck the system angst all encompassed by the depression of beginning to enter adulthood to a soundtrack of Fevers and Mirrors on repeat. College came with confusion and drinking and smoking and other not-so-hard drugs and more heartbreak and reading Bukowski and thinking “oh I get it now.” Whatever. I made a little zine/CDR EP thing, had a song on a compilation, put out a split, and did a few tours. Moved to San Francisco in 2008. Recorded songs with a 4-track in a vacant apartment above mine. Moved back to South Carolina in 2011 and decided the moniker was exhausted and boring. I worked a decade on trying to capture songs how they were imagined and never got it the way I wanted and I wanted to move on. So I made Pussy Wizard to avoid the seriousness that often leads to huge expectations that often lead to huge disappointments. But here is a time capsule of attempts at making a record I unrealistically imagined for far too long.”
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